However, it is quite a anti-realist moment involved here because you are not able to body switch in realist. this surreal element brings out the creative and imaginative side to the advert which help it to stand out, it surprises the viewer because it is also quite an unexpected situation to happen.
It goes into more detail further on into the ad to show you the journey in to become at the professional level of Cristiano Ronaldo. Therefore highlighting a movie-like feel because of the story it is trying to tell, which is a collison between Cristiano Ronaldo and a young ball boy causes a body switch and both of them live each others lives but it turns out to benefit them both football-wise, this story-based idea makes the advert more engaging to the audience. There are also some humorious moments, for example, when Cristiano Ronaldo (which has had the body switch by this point) doesnt know how to drive and arrives at football training with a recked car, this is a funny situation because this would never happen in real-life because Cristiano Ronaldo knows how to drive in real-life and the close up expression of the baffled face of the security man, this also brings a comedy aspect to it and shows the diverse use of media in the ad to attract a wider audience.
Furthermore, there are many camera technics used in video which puts the viewer in shot as if they are playing alongside these players like they are under the professional spotlight. Close up to show the tension on the faces of the players and the sweat and adrenaline presented in their facial expression.
As well as there are many close up shots of Cristiano Ronaldo and Lee (the character that Cristiano Ronaldo switchs with) throughout the advert to show a comparison is facial expressions through similar situations after the body switch. For example, when they both wake up after the collision of the match; They both wake up with a confused expressions and then both walk over to a mirror and Cristiano Ronaldo has a shocked but quite happy expression however, Lee is slightly angered in a way. This shows how the switch has affected both Cristiano Ronaldo and Lee emotionally.
An Idea that came to might is that it has the aspect of it being a parody of the film called Big in this ad more or less the same idea has been put in place because in the film Big there is also a body switch.
Several technical methods are shown within this advert, there is good change in scenes of Lee playing football in better circumstances as it keeps changing, which represents Lee growing as a footballer. beginning with the first scene with Lee in a quite normal/ordinary football match which you would see in your everyday lifestyle (further applying lifestyle appeal); With a muddy and not very good quality football pitch, this highlights that he is playing football here at a very low and is at a beginner level. The football kit is very standard and basic, nothing too flashy and lack of an audience to further suggest he is playing at a low level, as well as the colour of the sky grey and a dull background.
However as it cuts over to the next scene all most instantly, it shows Lee at a slighty higher level of football. The scene consists of a slightly larger audience withs stands in the background . The pitch is of better condition its not muddy like the previous scene and looks like it is getting taken care of. The kits are also slightly more detailed with more vibrant colours. Furthermore, the lighting in the video is bright, more sunny and warmer colours; This shows that Lee is in a better circumstance compared to the previous which had a dull approach to it.
As it cut of to the next football match, it shows Lee in a better circumstance than the previous setting showing that he is growing in terms of level of football. There is further improvement in the scene including the kits which has now got sponsorship on its shirts compared to the previous scene highlighting the high quality football that Lee in playing in. bright colours than the previous scene and bigger pitch which has a stadium feel to it.
Nike create the emotional response of hope within its advert, this is because through the lifestyle appeal that ambitious and inspiring football players that they can become a successful football players. This video also contains a lot of brand recognition within the background of the advert for example, the billboards in the stadium are promotion of Nike. as well as they keep the constant reminder of their products throughout the video by the characters within this advert, all wearing nothing but Nike products.
https://www.youtube.com/watch?v=scWpXEYZEGk
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