Wednesday, 12 October 2016

Notes on music video styles Convention and techniques assignment

the styles to think about are the following:
  • Colour 
  • location
  • choreography & performance
  • narrative
  • sexual/violent content
  • the image of the muscian 
  • representation (gender, class, age etc..)
  • humour
  • editing 
  • lightining


Taylor swift - 22
Colour- bright and warm
Location- Party settings
choreography - its more a free and go wild choreography
narrative - to show whats its like to be being 22
image- young party animals
respresentation- girls, casual, young adults
lightning- bright but dark in some scenes


Dr Dre ft Snoop Dogg - Still D.R.E
Colour- various bright colours and happy colours
Location- roughier area ,on the street, clubs, beach
choreography- n/a
narrative- how their lifestyle is like
image- gangsta/ street look
Representation- Men, young, lower class/rough look
lightning- very bright
there was sexual and violent content

Slipknot - Psychosocial 
Colour -  cold colours
location- quiet and dark area
Choreography - performing live
narrative- to scare and horrify the audience
image- masks and frightening costumes
representation- men, goth-like, adults
lightning- not very much, very dark


Styles of music video

  • In Concert/Live
  • digital animation
  • slo-mo animation
  • illustrative - a video that tells a story and has a strong connection between the lyrics and whats going on on screen
  • interpretive - its involves a style that is not instantly recognisable, you have to interpret what is going on
  • Pastiche & Homage - this is when the music video creates a reference in an affectionate way (as a tribute)
  • Parody - it is when a music video imitates another piece of media, almost through mocking it

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